Course Brief: Advocacy, Policy Influence and Regulatory Engagement in Bangladesh

Duration:
15 hours (3 days)

Target Participants:
NGO professionals, civil society members, development practitioners, policy advocates, researchers, media professionals, and program officers.

Course Purpose

This course is designed to build the knowledge and practical skills required for effective advocacy and policy influence in Bangladesh. It focuses on empowering participants to engage with policymakers, influence public policy, and promote social change through evidence-based and strategic advocacy.

Key Objectives

  • Introduce the concepts and principles of advocacy and policy influence
  • Strengthen skills in advocacy strategy development and stakeholder engagement
  • Enhance understanding of policy processes and regulatory frameworks
  • Build capacity for effective communication, campaigning, and public engagement

Learning Outcomes

By the end of the course, participants will be able to:

  • Understand the policy-making process and entry points for advocacy
  • Design and implement effective advocacy strategies and campaigns
  • Identify and engage key stakeholders, including government and media
  • Use evidence and research to support advocacy initiatives
  • Communicate policy messages clearly to influence decision-makers

Course Structure (Modules Overview)

  • Introduction to Advocacy & Policy Processes – Concepts, types, and policy cycle
  • Stakeholder Mapping & Power Analysis – Identifying influencers and decision-makers
  • Advocacy Strategy Development – Goal setting, planning, and tactics
  • Evidence-Based Advocacy – Using data, research, and policy briefs
  • Communication & Media Engagement – Messaging, media relations, and campaigns
  • Lobbying & Government Engagement – Working with policymakers and institutions
  • Campaign Planning & Implementation – Tools, timelines, and resource planning
  • Monitoring, Evaluation & Learning – Measuring advocacy impact and outcomes

Teaching Methods

  • Lectures
  • Case studies
  • Group discussions
  • Role plays and simulations
  • Practical advocacy planning exercises